About Morgan



As the classic saying goes, ‘if you do what you love, you’ll never have to work a day in your life’. While it certainly may be true for some, it’s hard to imagine finding that love before you’ve even finished school! For Morgan Hipworth though, it’s all in a day’s work. So to speak…

At just 17 years old, Morgan Hipworth has a budding empire with a bustling doughnut shop Bistro Morgan in Melbourne’s Windsor. He’s also a full-time high school student. Far more than just being the face of the ultra-cool establishment, Morgan; bakes before school, after school and on weekends, develops new flavours, trains staff, looks after rosters, invoicing and accounts, marketing and social media. To say he is hands-on is an understatement.

He also manages to squeeze school and homework into his jam-packed schedule. “If you know what you like to do, there’s no point holding back!” says Morgan. It’s this drive and genuine love for what he does that has seen Morgan amass 10s of thousands of followers on his Bistro Morgan social media channel as well as his impressive personal following of avid fans who are inspired by his drive and creative energy. And his scrumptious creations too of course!

Morgan’s passion for cooking started at age 7 when he took an interest in TV shows such as MasterChef. He began practicing his own culinary skills and before long was cooking the family dinners. He then set up a restaurant, Bistro Morgan, in the dining room of his parent’s home where he would cook and serve three-course meals for family and friends.

One thing led to another and Morgan started a little business selling cakes to family and friends. Soon he was supplying local cafes with cakes and slices (all baked from the family home’s kitchen). Then he created unique heart-shaped doughnuts for a Valentine’s Day special, something he’d never made in his life. They were a sell-out success. More orders for doughnuts poured in. In 2016 Morgan ran his own pop-up store which sold 10,000 doughnuts in 8 days! In December 2016, Morgan opened Bistro Morgan where he has been rolling, baking and hand-dipping his magical doughnuts ever since.

How Bistro Morgan Began...

Morgan developed a love for all things food and baking as a devoted fan of Junior Masterchef at just seven years old. Morgan watched other young people on TV working towards their dreams and thought to himself “If they can do it, I can do it”. Each weekend, Morgan would make three-course meals for his parents and grandparents, serving up his creations in the front dining room of their home. Morgan then extended his clientele to his extended family, offering freshly baked sweet treats for birthdays and events. In early 2014 Morgan was encouraged to bring in some samples to a local cafe and in no time at all, Morgan was solely responsible for the supply of all sweets and baked goods.  

From there, Bistro Morgan was born. Before he knew it, Morgan was supplying doughnuts for anywhere between five to 15 cafes each weekend, prompting him to quickly invest in a massive stand mixer capable of mixing 200 doughnuts at once, just so he could fill the many orders that were piling in. Armed with the right equipment and the support of his parents, Morgan baked all the doughnuts from this home kitchen every weekend.

Bistro Morgan has been a hit in the media, too, including multiple live segments on the Today show, Sunrise, The Project and interviews on many radio stations including ABC radio Melbourne with Raf Epstein. Most notably, the CEO of Instagram has praised Morgan as a one-in-a-million star. Kevin Systrom singled out Morgan’s success, stating “It’s because of entrepreneurs like Morgan and the ingenuity of our team at Instagram that we’ve reached this milestone today.”

Morgan’s doughnuts are made unique with his impressive flavours and quality products. His creations include a Gaytime Crunch and White Chocolate and Raspberry Syringe, Coco Pops and Cookies & Cream and hazelnut flavoured doughnuts. “We try and reinvent some classic flavours, like laminations for example”, Morgan says. “On the flip side, we also go full on quirky and go crazy with them; we did a Peppermint Crisp with chocolate, Fruit Loops and Coco Pops.” The flavour, Morgan says, is in the quality ingredients he uses. Morgan only uses real products, refusing to skimp on any component of his tasty treats.   

Then in September of 2016 Morgan opened a pop-up store in the location that is now Bistro Morgan’s permanent home which sold over 10,000 doughnuts in eight days. Following the success of his popup Morgan decided a permanent store had to be on the cards.

Officially opening the flagship store front in December 2016. All the money for the shop fit-out came from the success of selling doughnuts to cafes since the years prior. Morgan now employs full time bakers who he has personally trained, as well as some front of house casuals. Morgan has not been absent in his success, working 50+ hours each week in the store, both on weekends and after school. Most mornings, Morgan will wake up at 6am to fry, decorate and deliver doughnuts before heading to class. 

Now with Bistro Morgan permanently housed at 190 High St, Windsor. Morgan has a rotating selection of flavours every Sunday to ensure there is something to suit every tastebud. Also on offer is a range of milkshakes, ice-cream sandwiches and coffee. What are you waiting for? Pop in and say hi!

           Bistro Morgan's Pop-Up Store (September 2016)
           Bistro Morgan's Pop-Up Store (September 2016)