Morgan first developed a passion for food when he was just seven years old, regularly watching reality cooking shows and learning some basic skills along the way. When he wasn’t at school, Morgan was busy preparing three-course meals for his family. What started as a hobby soon developed into much more, with Morgan extending his talents and selling baked goods to his neighbours from his family garage. When Morgan was 13 years old he started supplying a local cafe with cakes and slices. At that stage, Morgan had never made a doughnut in his life. The cafe asked him to supply a sample, which then turned into an ongoing order. One thing led to another and soon Morgan was supplying doughnuts to ten separate cafes around Melbourne..
Now, at only 16 years old, Morgan continues to add to his list of achievements, having successfully opened Bistro Morgan – an innovative doughnut shop situated in Windsor. Since January 2015, Bistro Morgan has been churning out dressed-up, deep-fried balls of sugared dough that are hard to miss. But, even if you are well acquainted with Bistro Morgan’s doughnuts, you still probably might not have known that the boy behind the batter is a Year 11 Caulfield Grammar School student, who is currently juggling high school with a business that demands more than 50 hours of his week. Morgan takes on the responsibilities of all his business needs – employees, rosters, spreadsheets, invoices, press releases and media coverage. The budding entrepreneur oversees the production of thousands of doughnuts every week and is responsible for the training of his full-time bakers. Morgan still finds the time to cook on weekends and after school, stating “if you know what you like to do, there’s no point holding back”.
Morgan enjoys the challenge of creating unique flavours and developing ongoing recipes. Morgan provides exciting new flavours for his customers on a weekly basis, with a turnaround time of only three days between formation and production. Morgan has big plans for his future, hoping to one day extend his services and knowledge to own his own restaurants and cafes. One thing’s for sure, Morgan is well on his way to sweet treat domination and it's not hard to see why this talented teen has been dubbed 'Melbourne's doughnut prince'.
How Bistro Morgan Began...
Morgan developed a love for all things food and baking as a devoted fan of Junior Masterchef at just seven years old. Morgan watched other young people on TV working towards their dreams and thought to himself “If they can do it, I can do it”. Each weekend, Morgan would make three-course meals for his parents and grandparents, serving up his creations in the front dining room of their home. Morgan then extended his clientele to his extended family, offering freshly baked sweet treats for birthdays and events. In early 2014 Morgan was encouraged to bring in some samples to a local cafe and in no time at all, Morgan was solely responsible for the supply of all sweets and baked goods.
From there, Bistro Morgan was born. Before he knew it, Morgan was supplying doughnuts for anywhere between five to 15 cafes each weekend, prompting him to quickly invest in a massive stand mixer capable of mixing 200 doughnuts at once, just so he could fill the many orders that were piling in. Armed with the right equipment and the support of his parents, Morgan baked all the doughnuts from this home kitchen every weekend.
Bistro Morgan has been a hit in the media, too, including multiple live segments on the Today show, Sunrise, The Project and interviews on many radio stations including ABC radio Melbourne with Raf Epstein. Most notably, the CEO of Instagram has praised Morgan as a one-in-a-million star. Kevin Systrom singled out Morgan’s success, stating “It’s because of entrepreneurs like Morgan and the ingenuity of our team at Instagram that we’ve reached this milestone today.”
Morgan’s doughnuts are made unique with his impressive flavours and quality products. His creations include a Gaytime Crunch and White Chocolate and Raspberry Syringe, Coco Pops and Cookies & Cream and hazelnut flavoured doughnuts. “We try and reinvent some classic flavours, like laminations for example”, Morgan says. “On the flip side, we also go full on quirky and go crazy with them; we did a Peppermint Crisp with chocolate, Fruit Loops and Coco Pops.” The flavour, Morgan says, is in the quality ingredients he uses. Morgan only uses real products, refusing to skimp on any component of his tasty treats.
Then in September of 2016 Morgan opened a pop-up store in the location that is now Bistro Morgan’s permanent home which sold over 10,000 doughnuts in eight days. Following the success of his popup Morgan decided a permanent store had to be on the cards.
Officially opening the flagship store front in December 2016. All the money for the shop fit-out came from the success of selling doughnuts to cafes since the years prior. Morgan now employs full time bakers who he has personally trained, as well as some front of house casuals. Morgan has not been absent in his success, working 50+ hours each week in the store, both on weekends and after school. Most mornings, Morgan will wake up at 6am to fry, decorate and deliver doughnuts before heading to class.
Now with Bistro Morgan permanently housed at 190 High St, Windsor. Morgan has a rotating selection of flavours every Sunday to ensure there is something to suit every tastebud. Also on offer is a range of milkshakes, ice-cream sandwiches and coffee. What are you waiting for? Pop in and say hi!