This is how it all started
Morgan Hipworth is more than a name; he's one of Australia's rising culinary stars, synonymous with the Melbourne food scene. With a pure love for sharing food and laughter, his creativity, vision, and tireless dedication shine through in every bite at his bustling Bistro Morgan bakehouse in Melbourne's Windsor.
At just 22, Morgan's talents extend far beyond the bakehouse. He's not only a French trained pâtissier with a brief stint in Paris but also a celebrated author of the cookbook "Made by Morgan," which topped charts as Australia's number #1 cookbook. With a social media following of over 1 million, Morgan generously shares his wide array of recipes, inviting home chefs and food enthusiasts to experience his culinary magic.
Confident, articulate, and uniquely driven, Morgan's influence reaches across the nation, inspiring aspiring culinary talents and food lovers alike. His hands-on approach to everything from crafting innovative recipes to managing marketing reflects his entrepreneurial spirit and unyielding passion.
A true visionary in the Melbourne culinary landscape, Morgan's story is one of passion, innovation, and excellence. Come discover why Morgan Hipworth has become a beloved name in gourmet indulgence at Bistro Morgan, where every bite tells a story.
How Bistro Morgan Began...
Morgan's culinary journey began at the tender age of seven, inspired by Masterchef. What started as a weekend hobby, serving three-course meals to family, quickly evolved into a local sensation. By early 2014, Morgan was supplying fresh baked goods to local cafes.
Bistro Morgan was born from a simple love for doughnuts and the drive to create something extraordinary. With orders piling in, Morgan quickly invested in professional equipment, and worked tirelessly from his home kitchen.
But what truly sets Bistro Morgan apart is the commitment to freshness, quality, and innovation. Everything is made fresh daily by a talented team trained personally by Morgan. Only the best ingredients are selected, a testament to Morgan's belief in great people and great ingredients. The unique flavors, from classics like White Chocolate and Raspberry to quirky creations like Creme Brulee and cake batter filled delights, reflect this commitment.
Media praise followed Morgan's culinary rise, with appearances on major shows and recognition from Instagram's CEO, Kevin Systrom, who hailed Morgan as a "one-in-a-million star."
The overwhelming success of a pop-up store in September 2016 paved the way for a permanent home, with the flagship store opening in December of the same year. Every detail, from the shop fit-out to the staff training, was meticulously planned, reflecting Morgan's dedication to his craft.
Now housed at 190 High St, Windsor, Bistro Morgan Bakehouse is more than just doughnuts; it's a destination for breakfast, lunch, brunch, coffee, and other treats. It's a place where food lovers can experience the magic of Morgan's vision, taste the excellence of quality ingredients, and feel the warmth of a community brought together by a love for good food. Come and be a part of the journey at Bistro Morgan, where every visit is a culinary adventure!