Our Mission
At Bistro Morgan Bakehouse, our philosophy is simple but deeply rooted: Freshness, Quality, and Excellence. These aren’t just words, they’re the guiding principles behind every product we create. From the first crack of an egg to the final dusting of sugar, we’re driven by a passion for craftsmanship, a love for bold flavours, and a relentless pursuit of perfection. Every bite tells a story of creativity, care, and the joy of sharing something truly special.
Why Choose Us
Made Fresh Daily
Our bakers’ day begins long before the city stirs. While Melbourne is still tucked in bed, the Bistro Morgan kitchen is already humming, mixers whirring, dough rising, ovens glowing. It’s a daily ritual of flour, butter, and sugar brought to life by skilled hands. Our commitment to freshness means every product is prepared, baked, and served on the very same day.
Quality Ingredients, Artisanal Touch
Quality is at the core of everything we do. We source only the finest ingredients, craft our products with love and attention to detail, and create flavors that celebrate the beauty of baking. Our bakers are artisans, experimenting, refining, and innovating to bring you the best.
A Celebration of Flavors
From classic favorites to exciting new combinations, our menu is a celebration of tastes. Each product is a journey, a discovery of sensations only the freshest ingredients can provide.
Our Founder
Meet Morgan
Morgan Hipworth is a French-trained pâtissier, entrepreneur, and the creative mind behind Melbourne’s beloved Bistro Morgan. Starting his journey at just 15, Morgan has grown his brand into a household name, known for handcrafted goodies.
Now 24, he’s the best-selling author of Made by Morgan, a food focused content creator with over 1 million followers, and the founder of both Bistro Morgan and his Mediterranean restaurant, Maven by Morgan. A passionate advocate for making food fun, approachable, and full of joy, Morgan continues to inspire through his creativity, hustle, and heart—both in the kitchen and on screen.
How it Started...
Morgan Hipworth’s culinary journey kicked off at just seven years old, inspired by MasterChef and a love for entertaining. What started as weekend three-course meals for family soon turned into something bigger. By 2014, at the age of 13, Morgan was baking before school and supplying handmade treats to local Melbourne cafes.
Bistro Morgan was born from a simple love of cooking and a drive to create something extraordinary. As orders rolled in, Morgan upgraded his home kitchen with commercial gear, juggling school and baking with the kind of hustle that would soon become his signature.
From the start, Bistro Morgan stood out for its commitment to freshness, creativity, and quality. Media recognition followed TV appearances, viral social moments, and even a nod from Instagram’s co-founder Kevin Systrom, who called Morgan a “one-in-a-million star.”
In September 2016, a pop-up store sparked massive queues and even more buzz, paving the way for Bistro Morgan’s permanent home. By December, the flagship store opened on High Street, Windsor personally designed and built from the ground up by Morgan.
Today, Bistro Morgan Bakehouse is more than just doughnuts. It’s a community hub, a brunch go-to, and a place where everything from scrolls to sandwiches and seriously good coffee is made with love. Come visit and experience the magic where every bite tells a story, and every visit feels like a treat.